Communication and Public Engagement
Background
Preparing for, responding to and recovering from an influenza pandemic will
depend significantly on cooperation between the Government, public
authorities, business, non-governmental organisations, the voluntary sector
and individuals. An effective two-way communication strategy that
positively engages each of these key groups prior to and during a pandemic
is therefore a major strand of the Government's preparations. Any
emergency on this scale also needs strong national direction of public
information from the outset.Timely advice and information will help prepare
the population for the potential impact of a pandemic and will be critical
to its subsequent management.
Please see
Chapter 10[PDF, 4 pages, 68KB], of the national
framework for detailed information on the UK's communications and
public engagments strategy.
Public Health Campaign
During the inter-pandemic period, the main objectives are to provide
accurate advice and information, encourage the adoption of high standards
of personal hygiene and prepare the population for the emergence of an
influenza pandemic and its potential impacts.
During any period of increased alert and throughout the response phase, the
objectives are to promote and reinforce individual and collective actions
that reduce the spread of influenza and minimise its health and wider
impact on the UK.
For more information on the Department of Health’s hygiene campaigns please
follow the links below.
Communications
